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Seed Beauty

Company Overview

About SEED Beauty

SEED Beauty is currently the fastest growing beauty company in the world and possibly the fastest growing CPG ecommerce company in the US. SEED Beauty is the parent company for direct to consumer brands ColourPop Cosmetics launched in 2014, Kylie Cosmetics launched in 2016, and future brands that are currently in the incubation stage. SEED Beauty brands are disrupting the traditional cosmetics industry by changing incumbent distribution channels, rewriting how brands interface with their customers, and changing the way products are developed, launched, and marketed. The business is experiencing hyper growth and has grown to over 1,000 team members in 30 months. SEED Beauty is built on a 60 year old family owned business that is leveraging its unique vertical integration to capture this once in a lifetime opportunity.

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